The New Consumer in the Age of Coronavirus
The coronavirus COVID-19 is extending its reach in the world, leaving a trail of death and destruction. Governments are admonishing people to practice social distancing and wash their hands. People are staying at home while companies are closing down. America has instituted a trillion-dollar aid package. Its details seem to once again point to socialism for Wall Street. It comes in the form of bailouts and a trifling income support plan for the working poor. There’s little in it for Main Street.
Emerging in these unusual times is Gen C, a formidable new force in consumer culture. “Gen C” consists of people who care about creation, curation, connection, and community. This classification is not an age group. Instead, it’s a mindset and attitude defined by key characteristics. YouTube’s core audience is Gen C, to a large extent. Eighty percent of that audience is millennial.
It’s essential to pay attention to this generation. It is a barometer of the effect that the coronavirus is having on markets. It’s also important to note that consumerism has changed as we embrace the “new normal.”
25 Ways in Which Consumerism has Changed Since COVID-19